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The Mohawk Flooring Survivor Spotlight Video Contest



Go vote for the Mohawk Flooring Survivor Spotlight Video Contest!


The Mohawk Flooring Survivor Spotlight Video Contest is giving away a dream makeover!
You may have noticed a change on the Mohawk Flooring website and the Creative Home blog, perhaps a lighter color scheme to reflect a special month?

We’ve gone pink for the month of October to show our support for National Breast Cancer Awareness Month!

If you have a loved one who has battled breast cancer, giving back has never been easier. We want to do our part for Breast Cancer Awareness month by giving someone a Dream Room Makeover!

We all have a story and here is your chance to nominate a breast cancer survivor in your life so that their story of courage and strength can inspire others through the Mohawk Flooring Survivor Spotlight Video Contest:

The Mohawk Flooring Survivor Spotlight Video Contest

It’s as simple as creating a :60 second video sharing why your hero deserves to win. One grand prize winner will receive a Dream Room Makeover and other selected nominees will be awarded a luxurious 6’x9’ SmartStrand Silk area rug.

A Mohawk panel will select a special collection of nominations to share on our Mohawk Flooring Facebook page for voting. The video with the most likes will win!


October 1st, 2013 through October 13th, 2013, visit Mohawk Flooring’s Facebook page to nominate your Breast Cancer Hero for a Dream Room Makeover from Mohawk.

To nominate someone in this contest, first, obtain the signed, written permission of your nominee to enter the contest and to provide any personal information included in the entry prior to entering. Using YouTube, Instagram or Vine, create a 60:second or less video communicating why the Breast Cancer Hero in your life deserves a Dream Room Makeover from Mohawk. Share your hero’s story, but be sure not to mention their last name, birth date or their type and location of treatment in accordance with HIPPA guidelines.

You must be 13 years of age or older in order to be eligible to nominate someone for this contest. Video entries must be in English.

Internet entries must be received and recorded by Sponsor’s Computer by 11:59:59 p.m. ET on October 13, 2013. Entries which do not comply with these guidelines will be disqualified.



If you have any questions or concerns, or need technical support related to this contest, you can contact our support team at:

These Reviewers Love SmartStrand Silk As Much As We Do!


SmartStrand Silk is receiving amazing reviews.The original SmartStrand with DuPont Sorona carpet made a tremendous splash in the carpet world within the industry and with homeowners alike.

And now we have introduced the world’s most luxuriously soft carpet with three times the fiber of ordinary soft nylon that features the same built-in stain and soil protection that never wears or washes off, SmartStrand Silk!

Preferred 5 to 1 over premium soft nylon.

The incredible feel is the first thing consumers notice, but this amazing dirt-resistant carpet and its easy-to-clean qualities completely seal the deal.

SmartStrand Silk fans from across the country have shared their reviews with us and we want to take a moment to share some of the testimonies with you!

The Reviews are in and SmartStrand Silk is a hit with homeowners:

1) Softest Carpet in the world – from Naperville, IL, USA

"This carpet really does feel like silk! Holds up awesome has great colors. Hope they come out with additional styles soon!"

2) So soft you could sleep on it – from Yulee, FL, USA

"The new SmartStrand Silk product like contains the softest, most luxurious feeling carpet to date. The fine yarn denier not only gives SmartStrand Silk that silky feeling, it also increases the yarn strength by adding more strands of fiber to the yarn. Just like by adding more sticks to a bundle makes it harder to break.
Pros:Softness, Soil resistance, Stain resistance, Color, Stays clean and wears well

3) Love This Carpet – from Chattanooga, TN, USA

"This carpet is perfect for busy households with children and pets. It is soft and presentable but most importantly for me, spills are a breeze to clean. From the cheesy macaroni sauce to red gatorade, the carpet doesn't allow spills that are cleaned in a timely manner to saturate and, after spills are cleaned there is no difference in the look of the carpet. The area where the spill occurred looks just like the rest of the carpet which makes a 100% difference when you aren't used to such a high performance carpet."

4) So Soft – from New Haven, IN, USA

"This carpet is the softest carpet on the market. It actually feels like silk. It is the elite carpet of the Smartstand family and is a great value for the price."

5) silk carpets by mowhawk – from Michigan, USA

"the mohawk silk carpets are so easy to sell, my customers
just love the feel of it and the colors are all up to date. with the stain protection being over the top, it sells itself. we all love it here at millers."

6) Smartstrandsilk is a wonderful product that I would recommend to anyone. – from Ringgold, GA 30736, USA

"I say without hesitation that this is the most amazing carpet I have ever owned. The feel of the carpet is unbelievably soft and feels great to walk on in your bare feet. I have no doubt the durability of this carpet will outlast any carpet I have ever owned."

Have you felt how amazingly soft SmartStrand Silk is? Have you recently put our latest innovation in your home? We want to hear from you about SmartStrand, SmartStrand Silk and other Mohawk Flooring products as well!

Picking the Perfect Bedroom Carpet

Mohawk's soft carpet is a perfect choice for the master bedroom

A proper master bedroom will always be the sanctuary of serenity and comfort, designed to help alleviate the stress of a weekday and enhance the relaxation of the weekend.

At the foundation of the ultimate relaxing bedroom will be premium soft carpet to provide the plush feeling that caresses your every step.

That doesn’t mean that luxurious-feeling carpet is allowed to slouch in other areas such as durability and stain resistance.

At Mohawk, we are truly connoisseurs of the carpet that will deliver the angelic atmosphere needed for the truly perfect master bedroom. And that carpet is SmartStrand Silk!

While SmartStrand Sorona has been a tremendous hit with homeowners (and rhinos!), we recently introduced “the world’s most luxuriously soft carpet.” Complete with engineered stain protection, unprecendented softness, easy cleanability, durability, consumer preference, and a positive environmental impact, SmartStrand Silk makes a convincing case as the best carpet option for your master bedroom:

Stain Protection: Like its sibling SmartStrand Sorona, SmartStrand Silk possesses built-in stain resistance, never topically applied. As the ONLY carpet that contains permanent soil protection that never wears off, SmartStrand Silk offers protection against dirt and stains for life.

Softness: Making traditional nylon carpet seem like an afterthough, SmartStrand Silk introduces an entirely new category of luxury carpet. This amazing feel comes from a new yarn with three times the amount of finely refined fiber found in ordinary soft nylon carpets.

Cleanability: In an independent study, nylon carpets lost on average nearly 50% of their stain and soil protection after just three steam cleanings. Your master bedroom will never face this dilemma as SmartStrand Silk’s stain resistance is permanent and never fades.

Durability: In performance tests, SmartStrand Silk endured the equivalent of 60,000 footsteps before beginning to show recognizable traffic patterns. This breakthrough is due to the “elastic recovery” naturally built into the SmartStrand Silk fibers.

Consumer Preference: Also like its SmartStrand predecessors, SmartStrand Silk has very quickly achieved incredible consumer satisfaction. In addition to an influx of positive product reviews to the Mohawk Flooring website, SmartStrand Silk is preferred 5 to 1 over competitive premium soft nylons.

Environmentally Friendly: Possibly the most impressive quality of SmartStrand Silk? These revolutionary fibers are made in part from corn sugar and production of seven square yards of 40-oz. SmartStrand Silk saves the energy equivalent of one gallon of gasoline compared to an equal amount of nylon. Using a renewable resource like corn also reduces our dependency on petroleum.

It’s a great feeling to know that you create the ultimate relaxing getaway in your home and use a bedroom carpet with as many benefits as SmartStrand Silk. For a limited time, you can get a free sample from a local retailer. Comfort and luxury await!


How to Choose the Right Vacuum for Your Carpet Type


Mohawk vacuum carpet

You took your time and used patience to carefully choose beautiful soft carpet throughout your home.

Now it’s time to pair the perfect vacuum with your specific Mohawk carpet type to keep your rooms looking great and to extend your carpet’s life.

Wait a minute, you have never considered how a vacuum might affect your carpet? Whether you choose the stain-free protection of PET, the durability of wear-free nylon, or the worry-free performance of SmartStrand, you’re premium carpet deserves the proper and utmost care which includes selecting the perfect vacuum.

Premium carpets that are used in bedrooms, such as SmartStrand Silk, vacuum differently than carpet that is not as luxuriously soft. Many Mohawk premium soft carpets contain two or three times the amount of fiber of ordinary soft yarns. This actually increases the carpet’s performance and durability, while maintaining the supreme softness.

It's all about tailoring your carpet maintenance to your particular carpet type and style. You can find specific details about your carpet type as well as cleaning instructions, spot removal tips and recommendations for normal care and maintenance inside the warranty brochure you received with your carpet purchase.

Treat your carpet well and it will remain showroom-worthy for years to come. The right vacuum will go a long way in ensuring it will and we’re here to review the essentials!

Learn More About Premium Soft Carpet Care


Remember this phrase: “All vacuums are not equal”. Since regular vacuuming is such an important part of carpet maintenance, it’s even more important to note that certain vacuums and their features work better than others for premium soft carpets.

Typically, a good vacuum will offer features such as allowing you to adjust the height, beater bar rotation and fan speed. Vacuums with large wheels, self-propelled vacuums or specialty tools will also make for effective carpet maintenance. Fiber type and construction will determine how your carpet needs to be vacuumed:

  • 1. High pile, wool, wool-blend, and premium soft carpets: Adjust height to highest setting, avoid vacuums with very contrated suction and use a vacuum with large wheels. 

  • 2. Thick loop, casual frieze or long pile carpet such as “shag”: You may need to completely disengage the beater bar and vacuum carpet with suction only.

  • 3. All other carpet constructions not mentioned above: Use a vacuum with a rotating brush or beater bar. Change the bags often and check the beater bars for burs and gouges to prevent damage to the surface of the carpet.

When it comes to premium soft carpet offerings, the increased number of soft fibers can make some vacuums difficult to push. A recent trend by vacuum manufacturers is creating models with extremely high suction power. While high suction vacuums perform well on low pile carpets and hard surface flooring, this is not a good match for thicker, high pile carpets like SmartStrand Silk. When vacuuming premium soft carpets or high pile, wool or wool-blend look for these features:

  • Adjustable Height: Use the highest setting where appropriate 

  • Efficient Airflow: Avoid vacuums with very concentrated or sealed suction

  • Large Wheels: Vacuum should glide easily across the carpet

Adjustable height is a crucial feature because this enables the machine to be used on a wide variety of carpet constructions. For the proper height setting, the beater bar or brush should just lightly touch your carpet surface.

If your vacuum is set too high above the carpet surface, the vacuum can’t attract the gritty soil below. Make sure it doesn’t dig into or gouge the carpet pile. If the setting is too low, the vacuum’s beater bar or brushes can “fuzz” the carpet’s surface, causing it to look worn and frayed. If you see any fraying or damage to the vacuumed area, change the setting or use a different vacuum on your carpet.

There’s no better feeling than sinking your feet into the ultra-plush comfort with every step on one of Mohawk’s luxurious premium soft carpets. Choosing the right vacuum will assist you in maintaining this cherished feeling throughout your beautiful home!

If you have any questions about vacuum cleaners or processes, please call Mohawk Technical Services at 888-387-9881

Not Only Is Carpet a Great Choice for Your Home, it’s the Softest!


Carpet, Carpeting, Mohawk
We all want to create a beautiful home and to help you reach your vision, Mohawk offers nearly every type of flooring you can imagine in a seemingly never-ending amount of styles.


Maybe you’re looking for rustic hardwood, a colorful splash from ceramic tile or luxurious carpeting- but which is the best choice for your home?

While some may argue that carpet can become high maintenance, our guess is that they have never had Mohawk SmartStrand Silk


Not only is it the softest carpet you have ever felt, it will not stain and has a lifetime guarantee. 



Your specific needs are most important when picking new flooring and the benefits of carpet make a convincing argument why it may very well be the best flooring type around:

  • Do you have children? A thick, plush carpet will ensure that a child’s fall, a very frequent occurrence, will end in a soft landing.

  • Carpet acts as a filter for the air and will actually catch and hold allergens until they are vacuumed.

  • During cold weather, carpet provides better insulation and warmth.

  • Those same insulation properties of carpet also assist in absorbing sound.    

From a design perspective, carpeting offers stylish colors and textures that simply can't be matched by any other type of flooring. When creating a look for an entire room or home, carpet can help define different areas and pull together all design elements. We know Taniya Nayak would approve!

Do you have carpeting in your stylish home? Tell us below what the deciding factors were that helped you make the choice!


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