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More Mohawk Flooring Happenings From Around the Web

  
  
  


We never stop working towards creating better products and achieving more future progress, so sometimes we have to take a moment and reflect on everything that’s currently going on. Check out some of Mohawk Flooring’s most recent memorable moments and appearances!



ZAGAT NAMES TANIYA NAYAK AMONG “12 BOSTON POWER PLAYERS TO WATCH”

You’ve watched the graceful, vibrant Taniya Nayak on HGTV, Food Network, The Discovery Channel and more. This Boston native has also served as Mohawk’s style expert for many years! Her inspiring ideas and personal touches are always on the mark, so it should come as no surprise that her latest designs are drawing rave reviews.

Taniya Nayak is Mohawk's style expert!


Zagat Surveys, a premier survey that rates the best restaurants within numerous cities, has named Taniya as of one of “12 Boston Power Players to Watch” and we couldn’t agree more. Here’s what they had to say about our style star:


"The HGTV personality and resident designer of Food Network's Restaurant Impossible has been responsible for some of the city's most attractive restaurant interiors in recent years, from Downtown's Petit Robert Central to the Theater District's Abby Lane. This month, doors opened on her latest project, Back Bay Harry's. Results: predictably fab.”


Congrats Taniya, keep up the amazing work! We love everything you do and are honored that you think so highly of our surfaces such as Mohawk SmartStrand and Mohawk SmartStrand Silk



MOHAWK FLOORING'S BREAST CANCER AWARENESS MONTH HIGHLIGHTS

As October 2013 draws to a close, we wanted to highlight some of our favorite Breast Cancer Awareness Month moments. In addition to creating the Mohawk Flooring Survivor Spotlight Video Contest, here are some of our staff members taking a break to show support:

Mohawk staff take a moment to support Breast Cancer Awareness Month.


If you’re going through it, been through it, or know someone that has…just know we care! This pink pumpkin below serves as our office reminder to have hope that finding a permanent cure for breast cancer is in everyone’s near future:

Mohawk supports Breast Cancer Awareness Month in the office to


Cocktails for the Cure was created to find a cure for breast cancer, creating fun events designed to raise money for The Breast Cancer Research Foundation. Over $75,000 has already been raised in only six years and this year, we were honored to provide special Mohawk Flooring items for the 7th annual Cocktails for the Cure event swag bags:

Mohawk Flooring supported the 7th annual Cocktails for the Cure event.




MOHAWK WINS THE GEDA 2013 DEAL OF THE YEAR AWARD

Mohawk wins the GEDA "Deal of the Year"The Georgia Economic Developers Association is a non-profit association of professionals and volunteers who are involved with the economic development of the cities and counties of Georgia. It is with great honor that Mohawk receives the GEDA "Deal of the Year" award for the expansion of the Summerville, GA facility.


Mohawk’s Vice President of Recycling Mark Dye believes the award represents a win for the surrounding community by creating 500 new jobs, in addition for the environment. At this Summerville facility, billions of reclaimed plastic bottles and containers are recycled into polyester fiber used to produce carpet. Mohawk ranks among the leading recyclers of plastic bottles in North America and we will continue to lead the way in using recycled materials to create sustainable surfaces.


The Mohawk Flooring Survivor Spotlight Video Contest

  
  
  

VOTE FOR YOUR FAVORITE VIDEO OR PHOTO UNTIL NOVEMBER 10TH, 2013

Go vote for the Mohawk Flooring Survivor Spotlight Video Contest!

THE VIDEO OR PHOTO WITH THE MOST LIKES WIN


The Mohawk Flooring Survivor Spotlight Video Contest is giving away a dream makeover!
You may have noticed a change on the Mohawk Flooring website and the Creative Home blog, perhaps a lighter color scheme to reflect a special month?


We’ve gone pink for the month of October to show our support for National Breast Cancer Awareness Month!

If you have a loved one who has battled breast cancer, giving back has never been easier. We want to do our part for Breast Cancer Awareness month by giving someone a Dream Room Makeover!

We all have a story and here is your chance to nominate a breast cancer survivor in your life so that their story of courage and strength can inspire others through the Mohawk Flooring Survivor Spotlight Video Contest:

The Mohawk Flooring Survivor Spotlight Video Contest



It’s as simple as creating a :60 second video sharing why your hero deserves to win. One grand prize winner will receive a Dream Room Makeover and other selected nominees will be awarded a luxurious 6’x9’ SmartStrand Silk area rug.

A Mohawk panel will select a special collection of nominations to share on our Mohawk Flooring Facebook page for voting. The video with the most likes will win!


VIDEO GUIDELINES

October 1st, 2013 through October 13th, 2013, visit Mohawk Flooring’s Facebook page to nominate your Breast Cancer Hero for a Dream Room Makeover from Mohawk.

To nominate someone in this contest, first, obtain the signed, written permission of your nominee to enter the contest and to provide any personal information included in the entry prior to entering. Using YouTube, Instagram or Vine, create a 60:second or less video communicating why the Breast Cancer Hero in your life deserves a Dream Room Makeover from Mohawk. Share your hero’s story, but be sure not to mention their last name, birth date or their type and location of treatment in accordance with HIPPA guidelines.

You must be 13 years of age or older in order to be eligible to nominate someone for this contest. Video entries must be in English.

Internet entries must be received and recorded by Sponsor’s Computer by 11:59:59 p.m. ET on October 13, 2013. Entries which do not comply with these guidelines will be disqualified.

RULES & REGULATIONS

SUPPORT

If you have any questions or concerns, or need technical support related to this contest, you can contact our support team at: support@tmgcommunications.com


Our Anniversary Sale Is Your Chance To Save!

  
  
  


The Mohawk Anniversary Sale is your chance to save big!

We know how long you’ve been trying to convince your other half to re-do that certain room in your home.

Maybe it’s the worn out, scratched hardwood flooring that you want to replace or the stained carpet spots that you’re tired of having to cover up.


There’s never been a better time to take advantage of huge savings and special financing on Mohawk Flooring than during our Mohawk Anniversary Sale taking place right NOW through October 28th, 2013.


While you’re out running errands this weekend, here’s some added persuasion for stopping by your local Mohawk retailer and investigating the incredible deals: On top of special pricing and financing, we are giving you up to $500 cash back!

Get $500 Cash Back from Mohawk!



It’s our way to thank you for being a Mohawk customer and help bring inspiration back to your home this season.


Save on SmartStrand Silk during the Mohawk Anniversary Sale.SmartStrand Silk carpet means never having to worry about spilled juice from the kids or wine from the adults. This stain resistant, sustainable carpet is engineered at the molecular level to repel even the most troublesome household spills:

Save big on SmartStrand Silk during the Mohawk Anniversary Sale. 

And with great deals on Mohawk Hardwood featuring ArmorMax Finish, now is your chance to bring home the hardwood floor you’ve always wanted to install at a price that can’t be topped:


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So kick off Anniversary Sale with up to $500 cash back from a participating retailer near you and let the savings begin. It’s the perfect time to celebrate as we decorate!

These Reviewers Love SmartStrand Silk As Much As We Do!

  
  
  


SmartStrand Silk is receiving amazing reviews.The original SmartStrand with DuPont Sorona carpet made a tremendous splash in the carpet world within the industry and with homeowners alike.


And now we have introduced the world’s most luxuriously soft carpet with three times the fiber of ordinary soft nylon that features the same built-in stain and soil protection that never wears or washes off, SmartStrand Silk!


Preferred 5 to 1 over premium soft nylon.


The incredible feel is the first thing consumers notice, but this amazing dirt-resistant carpet and its easy-to-clean qualities completely seal the deal.


SmartStrand Silk fans from across the country have shared their reviews with us and we want to take a moment to share some of the testimonies with you!


The Reviews are in and SmartStrand Silk is a hit with homeowners:

1) Softest Carpet in the world – from Naperville, IL, USA

"This carpet really does feel like silk! Holds up awesome has great colors. Hope they come out with additional styles soon!"


2) So soft you could sleep on it – from Yulee, FL, USA

"The new SmartStrand Silk product like contains the softest, most luxurious feeling carpet to date. The fine yarn denier not only gives SmartStrand Silk that silky feeling, it also increases the yarn strength by adding more strands of fiber to the yarn. Just like by adding more sticks to a bundle makes it harder to break.
Pros:Softness, Soil resistance, Stain resistance, Color, Stays clean and wears well
Cons:None"


3) Love This Carpet – from Chattanooga, TN, USA

"This carpet is perfect for busy households with children and pets. It is soft and presentable but most importantly for me, spills are a breeze to clean. From the cheesy macaroni sauce to red gatorade, the carpet doesn't allow spills that are cleaned in a timely manner to saturate and, after spills are cleaned there is no difference in the look of the carpet. The area where the spill occurred looks just like the rest of the carpet which makes a 100% difference when you aren't used to such a high performance carpet."


4) So Soft – from New Haven, IN, USA

"This carpet is the softest carpet on the market. It actually feels like silk. It is the elite carpet of the Smartstand family and is a great value for the price."


5) silk carpets by mowhawk – from Michigan, USA

"the mohawk silk carpets are so easy to sell, my customers
just love the feel of it and the colors are all up to date. with the stain protection being over the top, it sells itself. we all love it here at millers."


6) Smartstrandsilk is a wonderful product that I would recommend to anyone. – from Ringgold, GA 30736, USA

"I say without hesitation that this is the most amazing carpet I have ever owned. The feel of the carpet is unbelievably soft and feels great to walk on in your bare feet. I have no doubt the durability of this carpet will outlast any carpet I have ever owned."




Have you felt how amazingly soft SmartStrand Silk is? Have you recently put our latest innovation in your home? We want to hear from you about SmartStrand, SmartStrand Silk and other Mohawk Flooring products as well!

Picking the Perfect Bedroom Carpet

  
  
  
Mohawk's soft carpet is a perfect choice for the master bedroom


A proper master bedroom will always be the sanctuary of serenity and comfort, designed to help alleviate the stress of a weekday and enhance the relaxation of the weekend.
 

At the foundation of the ultimate relaxing bedroom will be premium soft carpet to provide the plush feeling that caresses your every step.
 

That doesn’t mean that luxurious-feeling carpet is allowed to slouch in other areas such as durability and stain resistance.


At Mohawk, we are truly connoisseurs of the carpet that will deliver the angelic atmosphere needed for the truly perfect master bedroom. And that carpet is SmartStrand Silk!



While SmartStrand Sorona has been a tremendous hit with homeowners (and rhinos!), we recently introduced “the world’s most luxuriously soft carpet.” Complete with engineered stain protection, unprecendented softness, easy cleanability, durability, consumer preference, and a positive environmental impact, SmartStrand Silk makes a convincing case as the best carpet option for your master bedroom:
 

Stain Protection: Like its sibling SmartStrand Sorona, SmartStrand Silk possesses built-in stain resistance, never topically applied. As the ONLY carpet that contains permanent soil protection that never wears off, SmartStrand Silk offers protection against dirt and stains for life.


Softness: Making traditional nylon carpet seem like an afterthough, SmartStrand Silk introduces an entirely new category of luxury carpet. This amazing feel comes from a new yarn with three times the amount of finely refined fiber found in ordinary soft nylon carpets.


Cleanability: In an independent study, nylon carpets lost on average nearly 50% of their stain and soil protection after just three steam cleanings. Your master bedroom will never face this dilemma as SmartStrand Silk’s stain resistance is permanent and never fades.


Durability: In performance tests, SmartStrand Silk endured the equivalent of 60,000 footsteps before beginning to show recognizable traffic patterns. This breakthrough is due to the “elastic recovery” naturally built into the SmartStrand Silk fibers.


Consumer Preference: Also like its SmartStrand predecessors, SmartStrand Silk has very quickly achieved incredible consumer satisfaction. In addition to an influx of positive product reviews to the Mohawk Flooring website, SmartStrand Silk is preferred 5 to 1 over competitive premium soft nylons.


Environmentally Friendly: Possibly the most impressive quality of SmartStrand Silk? These revolutionary fibers are made in part from corn sugar and production of seven square yards of 40-oz. SmartStrand Silk saves the energy equivalent of one gallon of gasoline compared to an equal amount of nylon. Using a renewable resource like corn also reduces our dependency on petroleum.

It’s a great feeling to know that you create the ultimate relaxing getaway in your home and use a bedroom carpet with as many benefits as SmartStrand Silk. For a limited time, you can get a free sample from a local retailer. Comfort and luxury await!

 



How to Choose the Right Vacuum for Your Carpet Type

  
  
  

Mohawk vacuum carpet


You took your time and used patience to carefully choose beautiful soft carpet throughout your home.


Now it’s time to pair the perfect vacuum with your specific Mohawk carpet type to keep your rooms looking great and to extend your carpet’s life.


Wait a minute, you have never considered how a vacuum might affect your carpet? Whether you choose the stain-free protection of PET, the durability of wear-free nylon, or the worry-free performance of SmartStrand, you’re premium carpet deserves the proper and utmost care which includes selecting the perfect vacuum.


Premium carpets that are used in bedrooms, such as SmartStrand Silk, vacuum differently than carpet that is not as luxuriously soft. Many Mohawk premium soft carpets contain two or three times the amount of fiber of ordinary soft yarns. This actually increases the carpet’s performance and durability, while maintaining the supreme softness.


It's all about tailoring your carpet maintenance to your particular carpet type and style. You can find specific details about your carpet type as well as cleaning instructions, spot removal tips and recommendations for normal care and maintenance inside the warranty brochure you received with your carpet purchase.


Treat your carpet well and it will remain showroom-worthy for years to come. The right vacuum will go a long way in ensuring it will and we’re here to review the essentials!



Learn More About Premium Soft Carpet Care

 


Remember this phrase: “All vacuums are not equal”. Since regular vacuuming is such an important part of carpet maintenance, it’s even more important to note that certain vacuums and their features work better than others for premium soft carpets.


Typically, a good vacuum will offer features such as allowing you to adjust the height, beater bar rotation and fan speed. Vacuums with large wheels, self-propelled vacuums or specialty tools will also make for effective carpet maintenance. Fiber type and construction will determine how your carpet needs to be vacuumed:

  • 1. High pile, wool, wool-blend, and premium soft carpets: Adjust height to highest setting, avoid vacuums with very contrated suction and use a vacuum with large wheels. 

  • 2. Thick loop, casual frieze or long pile carpet such as “shag”: You may need to completely disengage the beater bar and vacuum carpet with suction only.

  • 3. All other carpet constructions not mentioned above: Use a vacuum with a rotating brush or beater bar. Change the bags often and check the beater bars for burs and gouges to prevent damage to the surface of the carpet.


When it comes to premium soft carpet offerings, the increased number of soft fibers can make some vacuums difficult to push. A recent trend by vacuum manufacturers is creating models with extremely high suction power. While high suction vacuums perform well on low pile carpets and hard surface flooring, this is not a good match for thicker, high pile carpets like SmartStrand Silk. When vacuuming premium soft carpets or high pile, wool or wool-blend look for these features:
 

  • Adjustable Height: Use the highest setting where appropriate 

  • Efficient Airflow: Avoid vacuums with very concentrated or sealed suction

  • Large Wheels: Vacuum should glide easily across the carpet


Adjustable height is a crucial feature because this enables the machine to be used on a wide variety of carpet constructions. For the proper height setting, the beater bar or brush should just lightly touch your carpet surface.


If your vacuum is set too high above the carpet surface, the vacuum can’t attract the gritty soil below. Make sure it doesn’t dig into or gouge the carpet pile. If the setting is too low, the vacuum’s beater bar or brushes can “fuzz” the carpet’s surface, causing it to look worn and frayed. If you see any fraying or damage to the vacuumed area, change the setting or use a different vacuum on your carpet.


There’s no better feeling than sinking your feet into the ultra-plush comfort with every step on one of Mohawk’s luxurious premium soft carpets. Choosing the right vacuum will assist you in maintaining this cherished feeling throughout your beautiful home!
 

If you have any questions about vacuum cleaners or processes, please call Mohawk Technical Services at 888-387-9881

Not Only Is Carpet a Great Choice for Your Home, it’s the Softest!

  
  
  

Carpet, Carpeting, Mohawk
We all want to create a beautiful home and to help you reach your vision, Mohawk offers nearly every type of flooring you can imagine in a seemingly never-ending amount of styles.

 

Maybe you’re looking for rustic hardwood, a colorful splash from ceramic tile or luxurious carpeting- but which is the best choice for your home?


While some may argue that carpet can become high maintenance, our guess is that they have never had Mohawk SmartStrand Silk

 

Not only is it the softest carpet you have ever felt, it will not stain and has a lifetime guarantee. 

 

 

Your specific needs are most important when picking new flooring and the benefits of carpet make a convincing argument why it may very well be the best flooring type around:
 

  • Do you have children? A thick, plush carpet will ensure that a child’s fall, a very frequent occurrence, will end in a soft landing.

  • Carpet acts as a filter for the air and will actually catch and hold allergens until they are vacuumed.

  • During cold weather, carpet provides better insulation and warmth.

  • Those same insulation properties of carpet also assist in absorbing sound.    


From a design perspective, carpeting offers stylish colors and textures that simply can't be matched by any other type of flooring. When creating a look for an entire room or home, carpet can help define different areas and pull together all design elements. We know Taniya Nayak would approve!


Do you have carpeting in your stylish home? Tell us below what the deciding factors were that helped you make the choice!

 

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